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Viral Pizzeria

Fast pizza brands launch experiential stunts in the hopes of going viral

Implications - In order to stay top of mind in an increasingly crowded meal delivery market, established pizza brands are launching increasingly competitive digital campaigns in the interest of generating buzz online. This progression highlights the expectation that all brands transition into content creators in order to build an organic following online, now key to brand loyalty and as a direct line of communication to customers.
Workshop Question - How could your brand utilize digital campaigns to create brand loyalty with your customers?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
131,965 Total Clicks
Date Range:
Nov 15 — Dec 17
Trending:
Warm

Featured Examples

Takeout Pizza Insurance Policies
Takeout Pizza Insurance Policies
Dominos' Carryout Insurance Protects Your Pizza from Accidents
Dominos’ Carryout insurance is protecting consumer’s pies from mishaps, through offering a humorous, yet entirely legal insurance policy, that will replace your pizza should it get... MORE
Robot-Run Pizzerias
Robot-Run Pizzerias
'Zume Pizza' Uses Robots to Makes Its Pies
As Zume Pizza shows, Silicon Valley remains on the cutting edge of all things technolgical, including pizza-cutting. The California pizzeria is a delivery business that automates the process of... MORE
On-Foot Pizza Delivery
On-Foot Pizza Delivery
Sodo Pizza Cafe's Foot Delivery Service Leverages Guilt to Improve Health
In a scheme that is supposed to make you feel guilty when you order pizza, this on-foot delivery service allows customers to track the progress of their super healthy delivery runners via... MORE
Pizza-Ordering Sneakers
Pizza-Ordering Sneakers
The Pizza Hut 'Pie Tops' Order Pizza Delivery with a Single Press
Anyone who has ever wished it could be easier to order pizza delivery will find the Pizza Hut ‘Pie Tops’ to be a hilarious albeit truly easy way to place an order. Created as a marketing... MORE
Movie-Inspired Pizza Deliveries
Movie-Inspired Pizza Deliveries
Uber Celebrated Home Alone's Birthday by Delivering 'Nero's Pizza'
To celebrate the beloved movie’s 25th anniversary, Uber carried out pizza deliveries from Home Alone’s fictional pizzeria—‘Little Nero’s’—in major American... MORE
Voice-Activated Pizza Deliveries
Voice-Activated Pizza Deliveries
Pizza Hut and Amazon's Partnership Allows Ordering Through Echo
Pizza Hut and Amazon have partnered with one another to allow consumers to order pizza just by speaking. Far from ordering a pie over the phone, the only device that users need to order a Pizza Hut... MORE

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