Category
Lifestyle
Assisted Choices
Trend cluster
Category
Viral
Pizzeria
Fast pizza brands launch experiential stunts in the hopes of going viral.
4.4
Trend score
Trend
What is the Viral Pizzeria trend?
Viral Pizzeria: In order to stay top of mind in an increasingly crowded meal delivery market, established pizza brands are launching increasingly competitive digital campaigns in the interest of generating buzz online. This progression highlights the expectation that all brands transition into content creators in order to build an organic following online, now key to brand loyalty and as a direct line of communication to customers.
Trend themes
Themes within the Viral Pizzeria trend
Three behaviours holding the trend together01
Experiential Stunts
There's an opportunity for established brands to launch digital campaigns in the hopes of generating buzz online.
02
Automation
Automating the process of making pizzas not only reduces costs but provides another value: safety.
03
Voice-Activated Technology
Voice-only systems are becoming more mainstream, increasing convenience and simplicity.
Industry implications
What the Viral Pizzeria trend means for industry
Where the trend changes the playbookFor
Foodservice
The food industry is rapidly embracing experiential stunts and automation for greater efficiency and experience.
For
Retail
Voice-activated and experiential technology is becoming increasingly popular in the retail industry.
For
Insurance
Emerging trends such as pizza insurance policies create opportunities for insurance companies to create more innovative policies.
Workshop question
How could your brand utilize digital campaigns to create brand loyalty with your customers?
Trend signals
Trend signals for Viral Pizzeria
Trend score 4.4 out of 10, from popularity 65%, activity 59%, freshness 8%.
Popularity65%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Viral Pizzeria trend
6 featured examples from Nov 10, 2015 to Dec 5, 2017CategoryMarketing
Takeout Pizza Insurance Policies
Dominos' Carryout Insurance Protects Your Pizza from Accidents
Food and beverage industries offering takeout options could benefit from providing insurance policies for their products.
CategoryTech
Robot-Run Pizzerias
'Zume Pizza' Uses Robots to Makes Its Pies
The restaurant industry could explore the implementation of robotic systems to automate food preparation, increase productivity, and enhance food quality.
CategoryEco
On-Foot Pizza Delivery
Sodo Pizza Cafe's Foot Delivery Service Leverages Guilt to Improve Health
Opportunity for food delivery companies to adopt on-foot delivery methods and enhance sustainability efforts.
CategoryFashion
Pizza-Ordering Sneakers
The Pizza Hut 'Pie Tops' Order Pizza Delivery with a Single Press
Fast food chains can leverage marketing merchandise to promote their brand and improve sales.
CategoryAutos
Movie-Inspired Pizza Deliveries
Uber Celebrated Home Alone's Birthday by Delivering 'Nero's Pizza'
Food delivery companies can boost customer acquisition and retention by creating unique experiences that tie into popular movies or cultural events.
CategoryLifestyle
Voice-Activated Pizza Deliveries
Pizza Hut and Amazon's Partnership Allows Ordering Through Echo
Disruptive innovation opportunity: Implement voice-activated ordering systems within the food delivery industry to provide a seamless customer experience.
