Viral Pizzeria

Fast pizza brands launch experiential stunts in the hopes of going viral

Implications - In order to stay top of mind in an increasingly crowded meal delivery market, established pizza brands are launching increasingly competitive digital campaigns in the interest of generating buzz online. This progression highlights the expectation that all brands transition into content creators in order to build an organic following online, now key to brand loyalty and as a direct line of communication to customers.
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
109,649 Total Clicks
Nov 15 - Dec 17
This Year and Warm
Featured Examples
Takeout Pizza Insurance Policies - Dominos' Carryout Insurance Protects Your Pizza from Accidents
SCORE 9.1
This Year and V. Hot 5,825 Clicks Pub: Dec 5, 17
Takeout Pizza Insurance Policies
Dominos' Carryout Insurance Protects Your Pizza from Accidents
Dominos’ Carryout insurance is protecting consumer’s pies from mishaps, through offering a humorous, yet entirely legal insurance policy, that will replace your pizza should it get... [More]
Robot-Run Pizzerias - 'Zume Pizza' Uses Robots to Makes Its Pies
SCORE 7.7
Hot 8,973 Clicks Pub: Sep 15, 16
Robot-Run Pizzerias
'Zume Pizza' Uses Robots to Makes Its Pies
As Zume Pizza shows, Silicon Valley remains on the cutting edge of all things technolgical, including pizza-cutting. The California pizzeria is a delivery business that automates the process of... [More]
On-Foot Pizza Delivery - Sodo Pizza Cafe's Foot Delivery Service Leverages Guilt to Improve Health
SCORE 6.3
Warm 1,484 Clicks Pub: Mar 29, 16
On-Foot Pizza Delivery
Sodo Pizza Cafe's Foot Delivery Service Leverages Guilt to Improve Health
In a scheme that is supposed to make you feel guilty when you order pizza, this on-foot delivery service allows customers to track the progress of their super healthy delivery runners via... [More]
Pizza-Ordering Sneakers - The Pizza Hut 'Pie Tops' Order Pizza Delivery with a Single Press
SCORE 5.3
Warm 578 Clicks Pub: Mar 2, 17
Pizza-Ordering Sneakers
The Pizza Hut 'Pie Tops' Order Pizza Delivery with a Single Press
Anyone who has ever wished it could be easier to order pizza delivery will find the Pizza Hut ‘Pie Tops’ to be a hilarious albeit truly easy way to place an order. Created as a marketing... [More]
Movie-Inspired Pizza Deliveries - Uber Celebrated Home Alone's Birthday by Delivering 'Nero's Pizza'
SCORE 2
Untested 1,090 Clicks Pub: Nov 10, 15
Movie-Inspired Pizza Deliveries
Uber Celebrated Home Alone's Birthday by Delivering 'Nero's Pizza'
To celebrate the beloved movie’s 25th anniversary, Uber carried out pizza deliveries from Home Alone’s fictional pizzeria—‘Little Nero’s’—in major American... [More]
Voice-Activated Pizza Deliveries - Pizza Hut and Amazon's Partnership Allows Ordering Through Echo
SCORE 2.6
Mild 247 Clicks Pub: Dec 15, 16
Voice-Activated Pizza Deliveries
Pizza Hut and Amazon's Partnership Allows Ordering Through Echo
Pizza Hut and Amazon have partnered with one another to allow consumers to order pizza just by speaking. Far from ordering a pie over the phone, the only device that users need to order a Pizza Hut... [More]
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