Philips' new branding initiative is based around a series of webisodes entitled 'Nigel and Victoria.' The romantic comedy follows two individuals whose connection is based on Philips products.
Victoria is a Dutch video blogger who reviews gadgets, predominantly those by Philips, while the goofy Nigel is a marketing representative from the same brand. The duo works together within this series, creating romantically comical situations. As an innovative way to capture the audience's attention, this 'Nigel and Victoria' web series will meet definite success.