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Celebrity Endorsed Olympic Branding

Nike Hyperdunk-Kobe PE

— March 25, 2008 — Marketing
The Beijing Olympics are fast approaching and sports apparel companies are gearing up for the frenzied, mad-crazy merchandising that this grand event always unleashes as kids and adults alike endeavor to "Look Like Mike" or in this case, Los Angeles Lakers superstar shooting guard, Kobe Bryant.

The Nike Hyperdunk-Kobe PE are the shoes Kobe will be wearing at the Olympics in representation of Team USA basketball squad. Number ten, Kobe's Team USA number, is featured prominently on the shoes and Team USA logo can be seen inside the sleek kicks.

Also, Kobe Bryant's personal Nike logo is featured on the tongue of the shoes. Kobe is among a very select group of athletes with their own Nike logos.The list includes retired Chicago Bulls shooting guard Michael Jordan, New Jersey Nets guard/forward Vince Carter, Cleveland Cavaliers forward Lebron James and pro golfer Tiger Woods.

Trend Themes
1. Athlete-endorsed Sportswear - Collaborating with top-tier athletes to develop and brand products on a global level, creating buzz and increased sales opportunities.
2. Personalized Athlete Logos - Designing personalized logos for top-tier athletes, promoting brand loyalty and providing differentiation from competitors.
3. Olympic-themed Merchandising - With each Olympic season comes a wide array of merchandise and apparel opportunities, both during and post-event, to capitalize on consumer enthusiasm.
Industry Implications
1. Sportswear & Apparel - Partnering with iconic athletes to launch unique and branded products or personalized lines.
2. Athletic Footwear - Crafting and promoting specially branded footwear for leading global events such as the Olympics.
3. E-commerce & Retail - Selling or promoting athletic merchandise through both online and physical retail storefronts for global sporting events.
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