These LeBron James Endorsements Will Stun and Shock You
Jordan Sowunmi — June 7, 2011 — Marketing
The number of LeBron James endorsements since the beginning of his career in 2004 number in the hundreds. The 26-year-old phenom exploded out of the gates by scoring a $90 million dollar, 7-year deal with Nike before he had even stepped onto a professional court. His Nike deal eclipsed his rookie contract by millions and established any LeBron James endorsements as a hot commodity among brands and magazines seeking to differentiate themselves by aligning with arguably the world's best basketball player.
In 2010, LeBron James' endorsements raked in an estimated $30 million, according to Sports Illustrated. That more than doubles his impressive NBA salary of $14.5 million. Take a look at this collection of LeBron James endorsements to see why Madison Avenue and ad agencies around the world believe LeBron is one of sport's most marketable athletes.
In 2010, LeBron James' endorsements raked in an estimated $30 million, according to Sports Illustrated. That more than doubles his impressive NBA salary of $14.5 million. Take a look at this collection of LeBron James endorsements to see why Madison Avenue and ad agencies around the world believe LeBron is one of sport's most marketable athletes.
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