The brand new promo for the NBA playoffs features Kanye West’s single "Amazing," which has apparently been chosen as the 2009 postseason theme song.
Kanye West’s "Amazing" meshes well with the "Where amazing happens" slogan the NBA has touted all season. In the video clip above, check out perennial NBA stars LeBron James, Kobe Bryant, Dwyane Wade, Dwight Howard, Paul Pierce, as well as a handful of locker room and arena clips.
The inclusion of Kanye West’s single "Amazing" in this promo for the NBA playoffs is the latest example of West’s personal branding prowess. Check out the other ways he’s revolutionized the term ‘mogul’ below.
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18 Kanye West Branding Lessons
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Cross-Branded Designer Sneakers
Wholesome Aioli Spreads
Experimental Small-Batch Chocolates