Addressing his controversial move to Miami Heat, the LeBron James 'Rise' commercial raises a lot of questions -- and I mean a lot. Putting the ball in the hands of non-fans, James repeatedly implores, "What Should I do?"
In a poignant and bold move, the LeBron James 'Rise' commercial moves away from traditional sports campaigns in order to respond to the thousands of people disappointed in his recent decision. Only time will tell if it was the right one. As of right now, there are only questions, which the Nike campaign cleverly uses to its advantage.