Brand Affinity Technologies Connects Advertisers with Athletes

 - Jul 14, 2010
References: & springwise
With a focus on small-scale advertisers and less famous athletes and celebrities, Brand Affinity Technologies (BAT) is a platform that connects those two parties in order to build brand value and campaign performance.

BAT is revolutionary in that it makes endorsements affordable to a wider audience. By reinventing the idea that endorsements are reserved for the Lebrons and the Kobes of the athletic world, Brand Affinity Technologies makes the right match for advertisers of all shapes and sizes.