LeBron James knows he’s made it big in life not by his numerous multi-million dollar contracts, but because he has an alcoholic shot named after him.
Cleveland Cavalier fans have been buzzing about the “LeBomb James” shot that ends in a toss up of sugar to honor the star’s famous pre-game ritual. Glamorized by Nike last year, the tradition has stayed with fans, who created the concoction as follows:
1-2 shots Crown Royal (since LeBron is King)
1/2 can of pineapple juice (Cavs’ gold)
Sprite (LeBron’s sponsor)
Splash of grenadine (Cavs’ wine)
Handful of Sugar for Tossing Into Air
A few hilarious YouTube videos have sprung up of guys taking the shots with their buddies in honor of the King.
Why This Trend Is Growing
- Athlete-inspired Shooters
- Opportunity for bars and clubs to create unique alcoholic shots based on popular athletes to attract customers.
- Fan-created Traditions
- Opportunity for fans to create their own rituals and traditions based on their favorite athletes.
- Brand Sponsorship
- Opportunity for brands to collaborate with athletes and incorporate their products into fan rituals and traditions.
Industries Being Reshaped
- Bar and Nightclub Industry
- Bars and nightclubs can capitalize on athlete-inspired shooters by offering them as signature drinks.
- Sports Fan Merchandise Industry
- The creation of fan rituals and traditions opens up opportunities for merchandise companies to sell related products.
- Athletic Apparel Industry
- Brands can explore partnerships with athletes to promote their products through fan rituals and traditions.
