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Talcum Powder-Tossing in Ads Edit
LeBron James in 'Chalk' for Nike

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Talcum Powder-Tossing in Ads
LeBron James in 'Chalk' for Nike
Talcum Powder-Tossing in Ads - LeBron James in 'Chalk' for Nike (VIDEO) 2
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Talcum Powder-Tossing in Ads - LeBron James in 'Chalk' for Nike (VIDEO)
LeBron James in 'Chalk' for Nike
 Published: Dec 1, 08
Comments: 1 Views: 9,387

Before every game, Cleveland Cavaliers forward LeBron James has a ritual of tossing chalk or talcum powder into the air. The act has become a symbol of the Nike “Just Do It” movement, and it’s showcased in this ad for LeBron James’ Zoom LeBron VI shoe.

The commercial aired over the Thanksgiving weekend and was created by by Cohn & Wolfe with Wieden & Kennedy/Portland. The LeBron James ‘Chalk’ ad appeared primarily during the NFL football games. It featured cameos from Greg Oden, LaMarcus Aldridge, Brandon Roy, Daniel Gibson, Anderson Varejao, J.J. Hicks, and rapper Lil’ Wayne, according to Ad Rants.

References:  store.nike, adrants

Filed In:  celebs,  commercials,  lifestyle,  marketing,  sports






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FOUR WAYS TO REACT: vote, favorite, add more examples of Talcum Powder-Tossing in Ads or comment about LeBron James in 'Chalk' for Nike.

Going Like Sixty on Dec 1, 08  2,882 Trends   1,499 Comments
Ah, punks. This is an over-the-top version of the very subtle move Michael Jordan would make before every game. He would rosin up his hands and gently clap them in front of the home-team announcer.
Going Like Sixty on Dec 1, 08  2,882 Trends   1,499 Comments 0


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Talcum Powder-Tossing in Ads