Category
Lifestyle
Serial Snacking
Trend cluster
Category
Portable
Boozing
Designers attending to those looking for an easier means to drink on the go.
3.9
Trend score
Trend
What is the Portable Boozing trend?
Portable Boozing: Considering the importance of convenience in today’s society, businesses are even creating easier methods for consumers to carry around their booze while on the move. Placing emphasis on the importance of portability, companies are proving that there is a market for on-the-go convenience with the popularity of these products, which are most accepted by party-goers and busybodies.
Trend themes
Themes within the Portable Boozing trend
Three behaviours holding the trend together01
Portability
Emphasis on portability, ease of use and convenience has led to the popularity of products that allow consumers to carry their alcohol on-the-go.
02
Eco-friendly
Consumers are increasingly looking for eco-friendly products that reduce their carbon footprint.
03
Alternate use
Invention of alternate use for products, such as bike accessory converted to beer holder, is gaining popularity.
Industry implications
What the Portable Boozing trend means for industry
Where the trend changes the playbookFor
Alcoholic Beverages
Alcohol companies can capitalize on the trend of portability and eco-friendliness by offering products that are easy to carry and have eco-friendly packaging.
For
Green Initiatives
Businesses looking to appeal to consumers on a mass level should consider advertising their eco-friendly practices and green initiatives.
For
Bicycle Accessories
Bike accessory manufacturers can explore new markets by inventing alternate uses for their products such as beer holders and mallet cues.
Trend signals
Trend signals for Portable Boozing
Trend score 3.9 out of 10, from popularity 53%, activity 55%, freshness 8%.
Popularity53%
Activity55%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Portable Boozing trend
6 featured examples from Jul 13, 2010 to Mar 15, 2011CategoryLifestyle
Alcohol Belt Carriers
The Beer Buckle Lets You Hold Your Beverage Hands-Free
There is an opportunity for beverage companies to create branded hands-free drink carriers as a promotional item or merchandise.
CategoryAutos
Booze-Holding Bikes
The Geekhouse Woodville is a Fine-Crafted Whiskey-Baring Two-Wheeler
Opportunity for bike manufacturers to create customized and unique products that stand out in the market.
CategoryFashion
Convenient Alcoholic Carriers
Mix Drinks Wherever You Go With the Meehan Utility Bag
The hospitality industry can leverage the trend of convenient alcoholic carriers to enhance the portable cocktail offerings in hotels, resorts, and bars.
CategoryEco
Eco Beer Carriers
The Felt House Brings Us a Cozy and Comfortable Way to Carry Around Our Booze
Retailers can capitalize on the trend of eco-friendly products by offering a variety of sustainable options to attract environmentally conscious consumers.
CategoryUnique
Ankle Flasks
The Bootlegger Mini Liquor Bottle Ankle Concealer is a Discreet Drinker's Accessory
Opportunity for the alcohol industry to capture the market of discreet drinkers through the production and marketing of miniature liquor bottles and concealable drinking accessori…
CategoryLifestyle
Two-Wheel Alcohol Carriers
Walnut Studiolo Helps Pack a Six-Pack to Your Bike
An industry focused on developing and manufacturing products that enhance the functionality, safety, and convenience of bicycles.
