Designers attending to those looking for an easier means to drink on the go
Implications - Considering the importance of convenience in today’s society, businesses are even creating easier methods for consumers to carry around their booze while on the move. Placing emphasis on the importance of portability, companies are proving that there is a market for on-the-go convenience with the popularity of these products, which are most accepted by party-goers and busybodies.
Trend Themes
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Portability — Emphasis on portability, ease of use and convenience has led to the popularity of products that allow consumers to carry their alcohol on-the-go.
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Eco-friendly — Consumers are increasingly looking for eco-friendly products that reduce their carbon footprint.
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Alternate Use — Invention of alternate use for products, such as bike accessory converted to beer holder, is gaining popularity.
Industry Implications
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Alcoholic Beverages — Alcohol companies can capitalize on the trend of portability and eco-friendliness by offering products that are easy to carry and have eco-friendly packaging.
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Green Initiatives — Businesses looking to appeal to consumers on a mass level should consider advertising their eco-friendly practices and green initiatives.
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Bicycle Accessories — Bike accessory manufacturers can explore new markets by inventing alternate uses for their products such as beer holders and mallet cues.
6 Featured, 44 Examples:
925,338 Total Clicks
Date Range:
Jul 10 — Mar 12
Trending:
Warm
Consumer Insight Topics:
