For those of you not familiar with EVE Online, you will be now after witnessing the Reykjavik Invasion ad campaign. It promotes the EVE Online FanFest 2011 event in which gamers from around the world will travel to Reykjavik, Iceland to celebrate the virtual world of EVE Online.
Conceived and created by Sig Vicious, the Reykjavik Invasion ad campaign is epically dramatic. It features a dystopian-like version of Iceland that is both dark and stark. In this world, spaceships from video games take to the skies in order to make it on time to the EVE Online FanFest 2011.
Although the Reykjavik Invasion ad campaign definitely appeals to gamers specifically, people who love sci-fi and fantasy will enjoy it as well.