The Stihl MS 880 Ads Go to Battle Against the Forest
Meghan Young — June 11, 2011 — Marketing
References: s-f & ibelieveinadv
The Stihl MS 880 ad campaign shows people just how fierce this top-of-the-line chainsaw really is. As though taking a page from the script of 'Night at the Museum,' this particular chainsaw blade boasts a bunch of tiny warriors that are just as bold and brave as the miniature men that come alive in that movie.
Conceived and executed by Berlin-based ad agency Scholz & Friends, the Stihl MS 880 ad campaign is cute, clever and to the point. I love the dramatic feel and humorous action that is captured in each of the three print ads -- it's as though these men were actually going to battle.
Considering that the slogan for the Stihl MS 880 ad campaign is 'Defeat the forest,' perhaps they actually are going to battle.
Conceived and executed by Berlin-based ad agency Scholz & Friends, the Stihl MS 880 ad campaign is cute, clever and to the point. I love the dramatic feel and humorous action that is captured in each of the three print ads -- it's as though these men were actually going to battle.
Considering that the slogan for the Stihl MS 880 ad campaign is 'Defeat the forest,' perhaps they actually are going to battle.
Trend Themes
1. Warrior Advertising - Opportunities exist to bring humor and creativity to campaigns by using warriors to personify the products being promoted.
2. Fierce Product Messaging - Aggressive and bold messaging can be used to showcase the powerful benefits of top-of-the-line products.
3. Personification for Marketing - Using human-like qualities to highlight the strength and durability of products is an effective marketing strategy.
Industry Implications
1. Power Tools - Innovative marketing campaigns can help differentiate power tool offerings in an increasingly competitive market.
2. Advertising - Creative and bold advertising campaigns can be used to grow brand awareness and promote products in various industries.
3. Manufacturing - Product offerings can be differentiated by creating marketing campaigns that focus on quality, strength, and dependability.
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