Category
Lifestyle
Assisted Choices
Trend cluster
Category
Selective
Selling
Custom marketing tools allow for extreme targeting.
3.1
Trend score
Trend
What is the Selective Selling trend?
Selective Selling: Traditional market segmentation and targeted advertising will only get brands so far; luckily, technology is allowing for a new breed of selective selling, in which marketing messages can be extremely tailored to individual viewers. Rather than a typical ad that reaches a wide audience, these tools offer extreme targeting through functions like facial recognition, gender discrimination and even the analysis of a consumer's preferences and interests. With this burgeoning development in marketing, brands can save money on blanket advertising approaches and more effectively secure the attention of consumers who are more likely to buy.
Trend themes
Themes within the Selective Selling trend
Three behaviours holding the trend together01
Extreme Targeting
Technology is allowing for a new breed of selective selling, in which marketing messages can be extremely tailored to individual viewers.
02
Personalized Advertising
Companies are using technology to monitor consumer preferences to personalize advertising content and product suggestions.
03
Customizable Search
Google aims to become completely customizable for the consumer with its 'Search Plus Your World' feature.
Industry implications
What the Selective Selling trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
New selective selling and personalized advertising trends are emerging and delivering an effective, cost-efficient approach for brands.
For
Retail and Vending Machines
Technology is transforming the retail and vending machine industry with facial recognition and anonymous face recognition technologies.
For
Search Engines and Social Media
Search engines and social media platforms are enhancing their user experiences with customizable search features and personalized content.
Trend signals
Trend signals for Selective Selling
Trend score 3.1 out of 10, from popularity 58%, activity 27%, freshness 8%.
Popularity58%
Activity27%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Selective Selling trend
5 featured examples from Aug 28, 2011 to Feb 25, 2012CategoryBusiness
Discriminating Dispensers (UPDATE)
Kraft's iSample Experience Ensures Only Some People Get Samples
The food and beverage industry can adopt face-analyzing technology to enhance sampling experiences and ensure targeted distribution.
CategoryBusiness
Facial Recognition Product Dispensers
Sanden Vending Machine Provides Extreme Customization
Facial recognition vending machines have the potential to revolutionize product marketing in the retail industry.
CategoryTech
Personalized Search Engines
Google Social 'Search Plus Your World' Adds a Custom Touch
The search engine industry has an opportunity to develop more personalized and customizable search engines that integrate social networks and prioritize user's social circles.
CategoryTech
Adaptive Advertising
SyncApps Will Ensure TV Commercials Pitch to Your Interests and Personality
SyncApps' targeted advertising capabilities for televisions presents opportunities for marketers and advertisers
CategoryMarketing
Gender Discriminating Ads
The Facial Recognition Billboard is a Highly Interactive Campaign
The marketing and advertising industry could benefit from utilizing facial recognition technology to create more engaging and personalized ad experiences for consumers.
