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Selective Selling

Custom marketing tools allow for extreme targeting

Implications - Traditional market segmentation and targeted advertising will only get brands so far; luckily, technology is allowing for a new breed of selective selling, in which marketing messages can be extremely tailored to individual viewers. Rather than a typical ad that reaches a wide audience, these tools offer extreme targeting through functions like facial recognition, gender discrimination and even the analysis of a consumer's preferences and interests. With this burgeoning development in marketing, brands can save money on blanket advertising approaches and more effectively secure the attention of consumers who are more likely to buy.
Trend Themes
1. Extreme Targeting - Technology is allowing for a new breed of selective selling, in which marketing messages can be extremely tailored to individual viewers.
2. Personalized Advertising - Companies are using technology to monitor consumer preferences to personalize advertising content and product suggestions.
3. Customizable Search - Google aims to become completely customizable for the consumer with its 'Search Plus Your World' feature.
Industry Implications
1. Marketing and Advertising - New selective selling and personalized advertising trends are emerging and delivering an effective, cost-efficient approach for brands.
2. Retail and Vending Machines - Technology is transforming the retail and vending machine industry with facial recognition and anonymous face recognition technologies.
3. Search Engines and Social Media - Search engines and social media platforms are enhancing their user experiences with customizable search features and personalized content.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 40 Examples:
572,688 Total Clicks
Date Range:
Aug 11 — Mar 12
Trending:
Mild

Featured Examples

play_circle_filled Discriminating Dispensers (UPDATE)
Discriminating Dispensers (UPDATE)
Kraft's iSample Experience Ensures Only Some People Get Samples
Recently, Trend Hunter featured Kraft Foods' Jell-O Temptations vending machine, a dessert dispenser that analyzes your face before it gives you a sample. The technology behind the face-analyzing machine… MORE
play_circle_filled Facial Recognition Product Dispensers
Facial Recognition Product Dispensers
Sanden Vending Machine Provides Extreme Customization
Alternative and unique vending machines are becoming the norm, and this Sanden vending machine is definitely one of the most innovative. This concept vending machine created in collaboration with Intel… MORE
play_circle_filled Personalized Search Engines
Personalized Search Engines
Google Social 'Search Plus Your World' Adds a Custom Touch
Google Social 'Search Plus Your World' is a larger than life project from the software giant that aims to become completely customizable for the consumer. The first step of this project, according to… MORE
Adaptive Advertising
Adaptive Advertising
SyncApps Will Ensure TV Commercials Pitch to Your Interests and Personality
Whether their intentions were to surveil your personal activity or to streamline advertising, San Francisco-based developer Flingo is unveiling a new TV software called SyncApps that follows your television-watching… MORE
Gender Discriminating Ads
Gender Discriminating Ads
The Facial Recognition Billboard is a Highly Interactive Campaign
An advertisement may catch your attention for a minute or two at most, but this Facial Recognition Billboard will stay on your mind long after you've passed it. Created by Plan UK, the billboard uses… MORE

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