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Adaptive Advertising

SyncApps Will Ensure TV Commercials Pitch to Your Interests and Personality

— August 28, 2011 — Tech
Whether their intentions were to surveil your personal activity or to streamline advertising, San Francisco-based developer Flingo is unveiling a new TV software called SyncApps that follows your television-watching habits and complements them with personalized advertising.

After cementing a strong relationship with CBC, Fox, MTV and other major cable programmers, Flingo has begun discussing the gist and implications of their newest software invention. By the end of the year, a series of $500 televisions outfitted with SyncApps will be available for purchase. In a nutshell, the software monitors what TV channels you watch and relays that information to a central server, which then pushes relevant ad content onto your television, computer or any other network-connected devices.

Setting aside any privacy concerns, it's not far-fetched to assume that SyncApps may lead TV viewers into a "filter bubble," where they only receive information of their choosing and are guarded from outside opinions or views.
Trend Themes
1. Personalized Advertising - SyncApps allows for personalized advertising based on a user's TV-watching habits, creating opportunities for targeted advertising
2. TV Data Collection - The collection of data on TV-watching habits via SyncApps presents opportunities for further analysis and insights
3. Filter Bubbles - The potential for SyncApps to create filter bubbles could drive demand for alternative forms of media and advertising
Industry Implications
1. Television - SyncApps' targeted advertising capabilities for televisions presents opportunities for marketers and advertisers
2. Advertising Technology - Flingo's development of SyncApps represents a disruptive innovation in the field of advertising technology
3. Data Analytics - The data collection and analysis capabilities of SyncApps present opportunities for companies in the data analytics industry
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