The Scotchgard Fabric Protector campaign illustrates just how effective this product really is. It not only provides a protective layer on fabrics and upholstery, it also makes food and drinks physically recoil from those surfaces. At least, that is what the ad campaign would like people to believe. It reads, "The ultimate stain repellent."
Conceived and executed by DAY, ad ad agency based in Dubai, United Arab Emirates, the Scotchgard Fabric Protector campaign is clear, concise and playful. It takes a tired topic and revitalizes it with a fun concept and great photography, not to mention digital manipulation.
The Scotchgard Fabric Protector campaign was creative directed by Dennis de Rond and art directed by Jeffrey Delatado.