The Helldorado Beer Campaign hilariously depicts the "fine art of being a man," as stated in its tag line. A set of three minimalist posters, the ad campaign portrays this idea through the use of different scenarios. In each one, a man appears to be creating an artistic masterpiece, but not one that is traditionally expected. For instance, in place of a classic figure drawing portrait, a man has painted a sensual encounter between to females.
Conceived and executed by CCZ, an ad agency based in Curitiba, Crazil, the Helldorado Beer Campaign might make fun of what it means to be a man today, but it is lighthearted enough not to offend. Succinct and appropriate, the images highlight the fact that the beer itself is handmade.
The Helldorado Beer Campaign was art directed by Alberico Bini.