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This Macrocenter Campaign Flies Foods with Care

 - Jun 13, 2011
References: publicisbold & adsoftheworld
Ideally, your taste of Italy dinner will be authentic but not expired, and this Macrocenter campaign assures clients that the fine European edibles they order will arrive as fresh as when they took flight.

Whether it's vodka from Russia, red wine from France, cheese from the Netherlands or spaghetti from Italy, the Turkish service asserts that such products will arrive in "Antalya with love." The way that Publicis Bold advertising agency of Istanbul aimed to communicate this, is by turning such dishes into the airplanes themselves.

Pictured with that thick curved door and a portable wheeled staircase, each item arrives with its scrumptious contents intact. This Macrocenter campaign may be a far from accurate representation of perishable food posting, but the iconic images in each print succeed to entice a hungry consumer.