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Filtered Existence

The ability of consumers to personalize and select media content

Implications - Consumers today are not only bombarded with marketing messages but also social media status updates and online content from innumerable sources on the Internet. To help online users filter through the noise and receive only content and updates from the sources they care most about are filtering tools, which allow consumers to be extra selective about their day-to-day virtual experiences. While this poses an extra barrier for brands to break through, those that are able to make it through the filter stand to gain even more leverage and brand loyalty than ever before.
1.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 66 Examples:
453,318 Total Clicks
Date Range:
Jun 11 — Mar 12
Trending:
Untested

Featured Examples

play_circle_filled Social Network Filters
Social Network Filters
The Toyota ‘Social Snap Shot' App Personalizes Your News Feed
If you find yourself wasting precious hours going through unnecessary status updates, photo albums and wall posts from people you haven’t seen since high school, the new Toyota ‘Social Snap Shot’ app is… MORE
Personally Catered Tweets
Personally Catered Tweets
Subjot is a Focused Social Media Tool that Gets Rid of Unwanted Topics
Incessant Twitter users will love the newly launched Subjot. Working like Twitter but specifically catered to your favorite subjects, Subjot is like a self-organizing social media tool. You can decide… MORE
Sensory Spam Helmets
Sensory Spam Helmets
The Information Overload Filter Blocks Sounds and Images You Wish to Ignore
Just imagine the hi-tech futuristic scenario of perhaps 2057 when people are even more overwhelmed by technology and media than they are today. In such a chaotic age, the Information Overload Filter acts… MORE
Personalized Social Media Stats
Personalized Social Media Stats
The Twtrland Twitter Service Makes Tweeting Even More Personalized
Making your tweeting experience even more personalized, the Twtrland Twitter Service is like having a page catered just for you. The Twtrland Twitter Service gathers all of your information on twitter… MORE
play_circle_filled Digital Daily Dose Digestions
Digital Daily Dose Digestions
The News360 App Offers a Personalized News Service
The News360 app is an ingenious concept that could revolutionize the way that you consume your daily dose of digital information. With your permission, the app scans your social networks and sees what… MORE
Friend-Filtered Content
Friend-Filtered Content
Meebo Minibar Helps Curate Content for You by Connecting to Others
The Meebo Minibar is a fantastic new extension that helps you find content on the Internet that you will love by connecting you to other people. The minibar works as an extension that you can download… MORE
Friend-Filtered News
Friend-Filtered News
Comunitee Social News Uses Your Network to Deliver Relevant News Stories
The Comunitee social news web app (still in Beta and available to test out by simply liking their Facebook page) creates a unique news experience for all of its users based on their networks and preferences.… MORE
Selective Browser Bookmarking
Selective Browser Bookmarking
CopyTo Web App Saves Only the Parts of Websites You Want
The CopyTo web app makes retrieving information that you have saved on the Web a lot less time consuming. The e-bookmark lets you save only the portions of sites that you really want instead of having… MORE

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