Category
Tech
Embedded Intelligence
Trend cluster
Category
Filtered
Existence
The ability of consumers to personalize and select media content.
1.9
Trend score
Trend
What is the Filtered Existence trend?
Filtered Existence: Consumers today are not only bombarded with marketing messages but also social media status updates and online content from innumerable sources on the Internet. To help online users filter through the noise and receive only content and updates from the sources they care most about are filtering tools, which allow consumers to be extra selective about their day-to-day virtual experiences. While this poses an extra barrier for brands to break through, those that are able to make it through the filter stand to gain even more leverage and brand loyalty than ever before.
Trend themes
Themes within the Filtered Existence trend
Three behaviours holding the trend together01
Personalized Content Filtering
Consumers use filtering tools to personalize and be selective about their day-to-day virtual experiences; products that make it through the filter stand to gain more leverage and brand loyalty.
02
Content Curation
Consumers sift through the noise and structure information in a relevant way; companies should consider how they can integrate content curation into their marketing initiatives.
03
Social Network Filters
Services that build an even closer connection with consumers attract shoppers who want to utilize their online time in the most efficient way possible; companies could focus on specific desires of their customers in order to increase their revenue.
Industry implications
What the Filtered Existence trend means for industry
Where the trend changes the playbookFor
Digital Media
Personalized content filtering and curation tools disrupt traditional media consumption and provide tailored experiences for consumers.
For
Social Media
Social network filters present opportunities in advertising and content creation as consumers demand more efficient and personalized experiences.
For
Technology
Technology advances in filtering and curation allow for more efficient and personalized content consumption, creating opportunities for companies to innovate in this space.
Trend signals
Trend signals for Filtered Existence
Trend score 1.9 out of 10, from popularity 29%, activity 21%, freshness 8%.
Popularity29%
Activity21%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Filtered Existence trend
8 featured examples from May 25 to Dec 2, 2011CategoryAutos
Social Network Filters
The Toyota ‘Social Snap Shot' App Personalizes Your News Feed
The social media industry can leverage the trend of personalized social feeds to create platforms and features that enhance user engagement by providing more relevant and curated…
CategorySocial Media
Personally Catered Tweets
Subjot is a Focused Social Media Tool that Gets Rid of Unwanted Topics
Social media platforms can benefit from developing features that allow users to personalize their feeds based on their interests, to increase engagement and usage.
CategoryTech
Sensory Spam Helmets
The Information Overload Filter Blocks Sounds and Images You Wish to Ignore
Innovations in software and hardware that enable real-time sensory filtering, personalized content delivery, and immersive experiences.
CategorySocial Media
Personalized Social Media Stats
The Twtrland Twitter Service Makes Tweeting Even More Personalized
Disruptive innovation opportunity: Develop innovative social media platforms and tools that provide users with personalized insights and improve their online experience.
CategoryTech
Digital Daily Dose Digestions
The News360 App Offers a Personalized News Service
Opportunity for media and publishing companies to adopt personalized news services and content curation methods to deliver tailored content to their audiences.
CategoryTech
Friend-Filtered Content
Meebo Minibar Helps Curate Content for You by Connecting to Others
The social media industry can leverage the idea of friend-filtered content to enhance user engagement and personalization.
CategoryPop Culture
Selective Browser Bookmarking
CopyTo Web App Saves Only the Parts of Websites You Want
The industry focused on developing tools and technologies to help individuals efficiently organize and retrieve information on the web.
CategoryTech
Friend-Filtered News
Comunitee Social News Uses Your Network to Deliver Relevant News Stories
The Comunitee social news web app leverages social media networks to deliver personalized news.
