Print A Forest, a start-up created by Joe Miller, has an innovative business model that really gives back. The application tracks how many pages a user prints and plants a tree for every hundred. A portion of the revenue that Print A Forest generates is given back to the Plant A Billion Trees campaign.
The Print A Forest application places a brand logo at the bottom of each printed page as a means of generating revenue. This eco-business is definitely one to watch out for.
Implications - The eco mindset has transitioned from fringe movement to cultural force over the last few years. Green-minded consumers value efficient design and waste reduction. Companies ought to consider aligning their brand with these values in order to attract this valuable demographic.