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Digital Daily Dose Digestions

The News360 App Offers a Personalized News Service

— August 15, 2011 — Tech
The News360 app is an ingenious concept that could revolutionize the way that you consume your daily dose of digital information. With your permission, the app scans your social networks and sees what you have liked and commented on in order to form an image of your interests. The app then filters out for freshness and relevance to offer engaging content.

The News360 app goes one step further than other personalized new services by offering up content from websites that you -- or people within your social networks -- have not visited. The company likens the service to having a good friend go through the Internet for you.

Implications - The digital revolution has created an unparalleled amount of information. Internet users are looking to new technologies and content curators to sift through the noise and structure information in a relevant way. Companies should consider how they can integrate content curation into their marketing initiatives.
Trend Themes
1. Personalized News - Opportunity for companies to develop personalized news services that curate content based on user interests and social networks.
2. Content Curation - Disruptive innovation opportunity for businesses to integrate content curation into their marketing initiatives, providing relevant and engaging content for consumers.
3. Information Filtering - Growing demand for technologies that sift through the overwhelming amount of digital information and present it in a structured and relevant manner.
Industry Implications
1. Media and Publishing - Opportunity for media and publishing companies to adopt personalized news services and content curation methods to deliver tailored content to their audiences.
2. Technology and Software - Disruptive innovation opportunity for technology and software companies to develop advanced algorithms and platforms for information filtering and personalized content recommendations.
3. Marketing and Advertising - Industry can leverage content curation as a strategy to engage consumers with relevant and targeted content, offering personalized experiences and driving customer loyalty.
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