The News360 app is an ingenious concept that could revolutionize the way that you consume your daily dose of digital information. With your permission, the app scans your social networks and sees what you have liked and commented on in order to form an image of your interests. The app then filters out for freshness and relevance to offer engaging content.
The News360 app goes one step further than other personalized new services by offering up content from websites that you -- or people within your social networks -- have not visited. The company likens the service to having a good friend go through the Internet for you.
Implications - The digital revolution has created an unparalleled amount of information. Internet users are looking to new technologies and content curators to sift through the noise and structure information in a relevant way. Companies should consider how they can integrate content curation into their marketing initiatives.