The social tattoo project is an innovative and creative way for people to become engaged with world issues on a deeper level. The way the project works is that Twitter users can tweet their preferred world issue with the hashtag social tattoo project. The winning issues will then be tattooed onto volunteers.
The individuals volunteering to get inked in the social tattoo project will not know what issue is being tattooed on them. This is a creative way to generate buzz around global issues even once they have faded from the news cycle.
Implications - New youth consumers are captivated by events that can only occur once. The Social Tattoo Project is interesting because of the permanence of the tattoo and the decision-making power that Twitterers can have. Companies should use this project as a template for a future marketing campaign to attract youth consumers.