One look at the Voztec helmet and its easy to see why this product has taken six long-gestating years to be fully developed. The Voztec helmet seeks to revolutionize motorcycle and football helmets (amongst others) by adding a retractable rear section, allowing for easy access for medical officials trying to remove the helmet in the event of a serious head or neck injury.
The Voztec helmet also provides more protection for the jaw and temple areas of the head. This iteration of the Voztec helmet is the fifth prototype of the product.
No official release date has been announced, but the Voztec helmet is expected to be on sale sometime late in 2012.
Implications - One of the most important aspects of establishing a brand name is a company's ability to be the first in something. A company eager to create a long-lasting brand impact would be wise to invest heavily in product development. By showing an economic commitment to creating something new, the company shows that it is willing to buck convention in favor of avant-garde creativity.