New generations who are tech-savvy and Internet-dependent love absorbing lots of information fast, so that is why highly visual infographics get a lot of attention on the web.
A great alternative to long and winded paragraphs with lots of unnecessary filler, infographics get straight to the point in various fun ways using graphic design as a tool to convey data.
From highly visual infographics depicting the various types of iPhone users to social media crisis pictographs that chart Japanese tsunami responses, it seems infographics are the way of the future of data consumption.
It seems there are a lot of infographics on social media as well. It's interesting to consider that social media may have been responsible to a certain degree in shaping people's preference for short-format media.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
