The new Toyota 'Progress From the Inside Out' commercial brings viewers inside the complicated product building process at the 74-year-old automaker's development studio.
Starting off with their much vaunted concept cars, Toyota takes key concepts, ideas, and technological advances from these fantasy rides and uses them to improve the quality of their everyday vehicles. In this commercial, heavily suited technicians are hard at work whittling away at the material on the concept car, which allows them to get down to the "sportier Corolla."
The Toyota 'Progress From the Inside Out' theme is a strong one. It shows the company has made a commitment to producing vehicles that make use of the best technological advances, even if the concept cars they were originally designed for never come to fruition.