Social cause companies badging themselves with B Corp certification
Implications - B Corp certification is a new accreditation given to companies that use the power of business toward social and environmental issues. The number of B Corps is steadily increasing, with over 450 companies currently certified, and the impetus for the certification is clear: Just as Fair Trade and LEED certifications elevate the appeal of certain products to cause-driven consumers, so too does B Corporation certification elevate a company's brand image. Not only that, this new level of certification stands to change the way social businesses -- and perhaps even profit-driven businesses -- are created and operated, as well as redefine business success in today's socially conscious society.
7 Featured, 48 Examples:
234,226 Total Clicks
Date Range:
Jun 11 — Mar 12
Trending:
Mild
Consumer Insight Topics:
