SAMPLE CONSUMER INSIGHTS - Subscribe to access 6,557 more

Benefit Brands

Social cause companies badging themselves with B Corp certification

Implications - B Corp certification is a new accreditation given to companies that use the power of business toward social and environmental issues. The number of B Corps is steadily increasing, with over 450 companies currently certified, and the impetus for the certification is clear: Just as Fair Trade and LEED certifications elevate the appeal of certain products to cause-driven consumers, so too does B Corporation certification elevate a company's brand image. Not only that, this new level of certification stands to change the way social businesses -- and perhaps even profit-driven businesses -- are created and operated, as well as redefine business success in today's socially conscious society.

SCORE 3.4

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 48 Related: 219,232 Total Clicks

Date Range: Jun 11 - Mar 12

Trending: Mild

Consumer Insight Topics: Business Eco Charity Top Lists Social Good Social Business

Featured Examples

Outdoor Gear for Good - Patagonia Pays Employees to Volunteer for Eco Nonprofits

SCORE 5.2

Warm 3,659 Clicks Pub: Jan 24, 12

Outdoor Gear for Good

Patagonia Pays Employees to Volunteer for Eco Nonprofits

“…most of the damage we cause to the planet is the result of our own ignorance.” -- Yvon Chouinard, in his book Let My People Go Surfing: The Education of a Reluctant Businessman. Eager to become the… [More]

1-for-1 Sport Businesses - One World Futbol Shares Unbreakable Soccer Balls

SCORE 4.6

Average 3,005 Clicks Pub: Jan 21, 12

1-for-1 Sport Businesses

One World Futbol Shares Unbreakable Soccer Balls

One World Futbol is a provider of revolutionary soccer balls that refuse to go flat, and through their 'buy one, give one' program are reaching out to support those in need. In late 2006, Tim Jahnigen… [More]

Mission-Based Investing - 'Renewal2 Investment Fund' Helps Foster Triple Bottom Line Success

SCORE 2.9

Mild 1,012 Clicks Pub: Feb 8, 12

Mission-Based Investing

'Renewal2 Investment Fund' Helps Foster Triple Bottom Line Success

Renewal2 Investment Fund works with North American investors and entrepreneurs who want to create positive change in the social and environmental sectors. The certified B Corp also works with Radian Carbon… [More]

Altruistic Law Firms - Rimon is a Certified B Corp and Donates 10% Of Its Profits to Charity

SCORE 2.1

Untested 706 Clicks Pub: Mar 14, 12

Altruistic Law Firms

Rimon is a Certified B Corp and Donates 10% Of Its Profits to Charity

Rimon Law is a socially-conscious firm and Certified B Corp that has been recognized for its contributions to the environment as well as their philanthropic efforts. In addition to donating 10% of earnings… [More]

Clean Tech for Non-Profits - Sun Light & Power Offers Photovoltaic and Solar Thermal Energy

SCORE 3

Mild 1,286 Clicks Pub: Mar 2, 12

Clean Tech for Non-Profits

Sun Light & Power Offers Photovoltaic and Solar Thermal Energy

Sun Light & Power knows a thing or two about solar energy -- they are the oldest solar company in California, having launched in 1976. They were also one of the first companies in the state to become a… [More]

Purpose-Driven IT Companies - Better The World is a B Corporation Using Technology for Social Good

SCORE 2.6

Mild 1,838 Clicks Pub: Jun 17, 11

Purpose-Driven IT Companies

Better The World is a B Corporation Using Technology for Social Good

Better The World is a technology and services company that helps organizations develop impactful and engaging fundraising and corporate social responsibility initiatives. The company is currently supporting… [More]