Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,195 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,195 cutting edge ideas.

Relationship-Based Baking Businesses

King Arthur Flour Company is Employee-Owned

— February 28, 2011 — Social Good
Based in Norwich, Vermont, King Arthur Flour Company, founded in 1970, is America’s oldest flour company. Certified by B Corporation, one of King Arthur Flour Company’s main values is its employees. Relationships are the base of what they do, and what they are premised on. What is more, the company has been completely employee-owned since 1996, meaning that the workers have a stake in the success or failure of the company. This translates into an environment of openness and inclusiveness where employees are able to discuss and understand the company’s plans, goals, challenges and strategies.

Thus, customers and employees have a personal relationship with the company, creating excellent bags of flour. King Arthur Flour sells numerous types of flour including whole wheat flour, white whole wheat flour, unbleached bread flour, organic all-purpose flour, organic whole wheat flour and organic white whole wheat flour.

King Arthur Flour also has a bakery and café where shoppers can watch bakers in a demo kitchen, while drinking coffee or treats and accessing Wi-Fi. Furthermore, King Arthur Flour has a Baking Education Center where they offer baking classes for everyone from children looking to have some fun to professional bakers looking to take their practice to the next level.

In terms of social responsibility, King Arthur Flour has something called their Life Skills Bread Baking Program where students are able to learn how to bake bread, with donations going to local food pantries. Its official social responsibility mission is divided into four distinct, but related parts: products, community, environment and employees. All these areas create a purpose-driven company that is able to strive in a competitive market. Interestingly, all full-time employees are given forty hours of volunteer service, paid by King Arthur flour, to contribute to a non-profit organization of their choice.

King Arthur Flour Company has been recognized by Wall Street Journal as one of the Top Small Workplaces. In 2008, they were rewarded the Terry Ehrich Large Company Leader Award by the Vermont Businesses for Social Responsibility. These are just a few of the honors that this unique company has received. All of King Arthur Flour’s official recognitions exemplify the ways in which it impacts the community.

Contact Information:
King Arthur Flour Company Website
135 US Route 5 South
Norwich, Vermont
05055-9430
United States
Telephone: 802-649-3361
Fax: 802-649-3365
Trend Themes
1. Employee-owned Companies - There is an opportunity for companies to become employee-owned to increase inclusiveness and create an environment of openness and transparency.
2. Purpose-driven Companies - Companies can adopt a purpose-driven approach by dividing their social responsibility mission into distinct but related parts for increased impact on the community.
3. Baking Education - There is a growing trend towards baking education, from children to professional bakers, indicating an opportunity to expand baking schools and classes.
Industry Implications
1. Food and Beverage Industry - Companies within the food and beverage industry can implement purpose-driven strategies and programs to engage employees and customers, as well as give back to their communities.
2. Retail Industry - Retail companies can create welcoming environments for customers while providing education and experiences around their products or services.
3. Education Industry - There is a potential for growth in the baking education industry, with opportunities for schools, classes, and certifications for future bakers or professionals.
0.9
Score
Popularity
Activity
Freshness