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Upgraded Ordinary

Rebranding everyday condiments to increase customer awareness

Implications - When you think of spices and condiments like ketchup, you think of the most well-known brand (for example, Heinz) -- or you don't think of any brand at all. In an effort to recreate awareness, brands are rebranding these everyday products with more innovative and eye-catching packaging as well as augmented ingredients. When consumers perceive little difference between ordinary products like condiments, product revamps like these are definitely in order.

SCORE 3.8

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 54 Examples: 1,006,174 Total Clicks

Date Range: Mar 11 - Mar 12

Trending: Warm

Consumer Insight Topics: Pop Culture Marketing Lifestyle Food Top Lists Branding

Featured Examples

Cute Nudist Branding - Zest Packaging Promises that its Contents Have Nothing to Hide

SCORE 6.2

Warm 25,238 Clicks Pub: Oct 14, 11

Cute Nudist Branding

Zest Packaging Promises that its Contents Have Nothing to Hide

Never has nudity for the purpose of selling something been executed as innocently and adorably as it is on Zest packaging. Provocativeness is not the main appeal of these enchanting illustrations, rather,… [More]

Alchemist Spice Branding - Sheffield & Sons Packaging Evokes an Ingredient Purity

SCORE 4.5

Average 56,759 Clicks Pub: Oct 3, 11

Alchemist Spice Branding

Sheffield & Sons Packaging Evokes an Ingredient Purity

The nature of product wrapping is that it can be exploited to misrepresent its contents, selling an image that bears little resemblance to what's within. Sheffield & Sons packaging takes an approach of… [More]

Cute Condiment Cartons - Temma Packaging has a Delightfully Delicious Disposition

SCORE 3.5

Mild 17,111 Clicks Pub: May 27, 11

Cute Condiment Cartons

Temma Packaging has a Delightfully Delicious Disposition

I'm much more accustomed to seeing foods like ice cream in such cylindrical containers, but Temma packaging breaks the convention by putting products like ketchup and currywurst in these cute cartons.… [More]

Freehand Condiment Branding - Senor John's BBQ Sauces Packaging Helps the Homeless

SCORE 2.6

Mild 9,217 Clicks Pub: Jul 5, 11

Freehand Condiment Branding

Senor John's BBQ Sauces Packaging Helps the Homeless

Simply because most steps in the commercial graphic design process must almost always involve working on the computer, concepts for packaging like Senor John's BBQ Sauces still choose to make good use… [More]

Classy Condiment Upgrades - The Heinz Ketchup Balsamic Vinegar is for More Refined Tastes

SCORE 4.2

Average 2,825 Clicks Pub: Oct 27, 11

Classy Condiment Upgrades

The Heinz Ketchup Balsamic Vinegar is for More Refined Tastes

Ketchup isn't exactly a sophisticated condiment, so to reach the millions of customers with more refined tastes, Heinz is launching its Heinz Ketchup Balsamic Vinegar. Heinz, a condiment that, according… [More]

Luxurious Cooking Condiments - Golden Olive Oil is Infused With Real Flakes of Gold

SCORE 1.6

Untested 9,377 Clicks Pub: Mar 5, 11

Luxurious Cooking Condiments

Golden Olive Oil is Infused With Real Flakes of Gold

Golden Olive oil has to be one the the most extreme forms of cooking condiment luxury. The brilliant bottle glows with the 24 Karat gold flakes infused in the oil. The Golden Olive oil is a limited edition… [More]