As much as tanning has been glorified thanks to reality TV shows like 'Jersey Shore' and 'The Real Housewives,' the Pharma Nostra ad campaign shows that unsafe sun exposure is not a game. Instead, it can lead to serious skin cancer, something that no one should suffer through.
Conceived and executed by Tag Comunicação, an ad agency based in Brazil, the Pharma Nostra ad campaign is especially important considering the amount of sun Brazilians are exposed to on a daily basis. Through deceptively playful images of classic games such as Hangman and Tic Tac Toe, the Pharma Nostra ad campaign illustrates its tag line, "Whoever puts it’s skin at stake, always loses." The irritated red splotches demonstrates that point quite painfully.