MINI has gotten together with the luxury-car gods over at Rolls-Royce to create the MINI Inspired by Goodwood. This limited-edition MINI Cooper was designed by the boys and girls over at the Rolls-Royce headquarters in Goodwin, England.
The MINI Inspired by Goodwood has the body of a MINI but the soul of a Rolls with its elegant interior. The interior is a mix of wood and black leather complemented by a thick brown carpet. While the car's appearance may be different, its performance is still the same; this MINI has the same four-cylinder 181 horsepower engine as the MINI S. Only 1,000 of these MINIs will be made, and the car will make its official debut at the 2011 Auto Shanghai show.
What's Driving This Trend
- Luxury-mini-crossover
- The collaboration between MINI and Rolls-Royce to create elegant interiors offers opportunities to disrupt the luxury mini-crossover market.
- Limited-edition-collectibles
- The release of only 1,000 units of the MINI Inspired by Goodwood offers the opportunity to disrupt the limited edition collectibles market.
- Premium-small-car
- The MINI Inspired by Goodwood collaboration offers opportunities to disrupt the premium small car segment with its unique features.
Who This Affects Most
- Automotive-manufacturing
- The collaboration between MINI and Rolls-Royce to create a new luxurious version of a smaller car offers opportunities to disrupt the automotive manufacturing industry.
- Luxury-car-brands
- The creation of the MINI Inspired by Goodwood as a luxury and unique car offers opportunities to disrupt the luxury car brands industry.
- Collectibles-market
- The release of only 1,000 units of the MINI Inspired by Goodwood offers opportunities to disrupt the collectibles market, particularly for limited-edition cars.
