Convenient water filtration systems calm fears of polluted H2O
Implications - Research has found a correlation between contaminated drinking water and health issues such as cancer, asthma and even learning disabilities. While many consumers continue to be unfazed by the water in their taps, an increasing number are taking extra precautions. Helping concerned individuals ensure they always have safe drinking water on hand are innovative water purifying systems that are convenient and easy to use. These purifiers and filters appeal to our innate fears of sickness by contaminated consumption, and as long as there is a fear (and as more consumers become aware of the issue), these products will receive attention in the marketplace.