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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,232 more

Portable Purity

Convenient water filtration systems calm fears of polluted H2O

Implications - Research has found a correlation between contaminated drinking water and health issues such as cancer, asthma and even learning disabilities. While many consumers continue to be unfazed by the water in their taps, an increasing number are taking extra precautions. Helping concerned individuals ensure they always have safe drinking water on hand are innovative water purifying systems that are convenient and easy to use. These purifiers and filters appeal to our innate fears of sickness by contaminated consumption, and as long as there is a fear (and as more consumers become aware of the issue), these products will receive attention in the marketplace.
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 46 Examples:
603,979 Total Clicks
Date Range:
Jul 11 — Mar 12
Trending:
Mild

Featured Examples

play_circle_filled Aqua-Filtering Bottles
Aqua-Filtering Bottles
The Eau Good Water Bottle Offers Clean and Refreshing Hydration
Aquaovo and Black + Blue have teamed up to create the newest in filtrating aqua canteens with the Eau Good water bottle. The goal behind this new design is to encourage people who favor bottled water,... MORE
Bacteria-Free Containers
Bacteria-Free Containers
The Clean Bottle Eliminates Germs
The Clean Bottle has two lids to allow you to properly and easily clean out the entire container. Modern water bottle designs, though chic, generally aren’t the easiest to clean out. The Clean... MORE
play_circle_filled Tasteful Filter Containers
Tasteful Filter Containers
Karim Rashid's Bobble Jug is Part Two of the Bobble
Just because it is good to have a water-filtering container in the fridge, doesn't mean a person has to pick up the staple Brita; the Bobble Jug is here to give you options. A follow up to Karim Rashid's… MORE
Direct Sunlight Water Disinfectants
Direct Sunlight Water Disinfectants
The Eliodomestico is a Filter- and Energy-Free Water Purifier
The Eliodomestico is unique not only for its innovative, logic-defying design, but because it may indeed help alleviate conflicts and social pressure associated with Earth's dwindling supply of clean water.… MORE
H2O Cartridge Carafes
H2O Cartridge Carafes
The P2 Water Purifier is Adds Ease to Clean Water Access
Although the office water cooler comes with a diverting social aspect, the P2 Water Purifier makes seeking hydration a little more efficient. Those who avoid speaking to their colleagues may be especially… MORE
Plasma-Powered Purifiers
Plasma-Powered Purifiers
The WOW Water Sterilizer Uses Electrolysis to Make Water Potable
Water is becoming very scarce in many parts of the world, and that is why products such as the WOW Water Sterilizer are cropping up more and more. Although this particular one isn't as high-tech as some… MORE
Portable Rechargeable Purifiers
Portable Rechargeable Purifiers
The SteriPEN Freedom is Conveniently Small and Light
LIving in a Western lifestyle can really blind you to the simple luxury of clean water, yet developments like the SteriPEN Freedom UV water purifier act as a needed dose of reality. This portable purifier… MORE
Multifunctional Water Purifiers
Multifunctional Water Purifiers
The Philips InstantTrust Works on Everything from Taps to Pitches
The Philips InstantTrust is a new UV purifying system designed to make clean water accessible to all. InstantTrust was designed by Philips Lighting, and is designed to be used with all types of water systems… MORE

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play_circle_filled UV-Cleaning Canteens
UV-Cleaning Canteens
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Tap Water Packaging
Tap Water Packaging
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play_circle_filled Affixing Flask Lids
Affixing Flask Lids
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Dual Content Canteens
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play_circle_filled Wave-Weary Animations
Wave-Weary Animations
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Synthetic Photosynthesis
Synthetic Photosynthesis
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Philanthropic Eco Canteens
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Elegant Segmented Receptacles
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Musical Xylophone Mugs
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Brilliant Biodegradable Water Filter
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Jewelry-Funded Water Purifiers
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Poetic Hourglass Infusers
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Brewable Water Purifiers
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Crankable Water Purifiers
Crankable Water Purifiers
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