Category
Fashion
Smile Cosmetics
Trend cluster
Category
Portable
Purity
Convenient water filtration systems calm fears of polluted H2O.
2.6
Trend score
Trend
What is the Portable Purity trend?
Portable Purity: Research has found a correlation between contaminated drinking water and health issues such as cancer, asthma and even learning disabilities. While many consumers continue to be unfazed by the water in their taps, an increasing number are taking extra precautions. Helping concerned individuals ensure they always have safe drinking water on hand are innovative water purifying systems that are convenient and easy to use. These purifiers and filters appeal to our innate fears of sickness by contaminated consumption, and as long as there is a fear (and as more consumers become aware of the issue), these products will receive attention in the marketplace.
Trend themes
Themes within the Portable Purity trend
Three behaviours holding the trend together01
Convenient Water Purifiers
As consumers become more aware of health issues related to contaminated drinking water, water purifiers and filters that are convenient and easy to use will continue to receive attention in the marketplace.
02
Solar-Powered Water Purifiers
Products like the Eliodomestico show disruptive innovation opportunities in creating innovative, logic-defying solar-powered purifiers to help alleviate conflicts and social pressures related to the Earth's dwindling supply of clean water.
03
Multifunctional Water Filters
Designing water filters that work with a variety of items like the Philips InstantTrust, would be cost-effective and practical for consumers to ensure clean drinking water throughout their homes.
Industry implications
What the Portable Purity trend means for industry
Where the trend changes the playbookFor
Home appliances
Manufacturers of water filters and purifiers can benefit from developing innovative and convenient products that appeal to concerns around contaminated drinking water.
For
Renewable energy
Incorporating solar power technology into water purifying systems can help alleviate conflicts and social pressures related to the Earth's dwindling supply of clean water.
For
Environmental conservation
Developing cost-effective and practical water filters that can be used with a variety of items can help reduce waste from single-use plastic water bottles.
Trend signals
Trend signals for Portable Purity
Trend score 2.6 out of 10, from popularity 40%, activity 31%, freshness 8%.
Popularity40%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Portable Purity trend
8 featured examples from Jul 17, 2011 to Mar 26, 2012CategoryEco
Aqua-Filtering Bottles
The Eau Good Water Bottle Offers Clean and Refreshing Hydration
Opportunity for water bottle manufacturers to incorporate filtration systems into their products and promote the use of tap water.
CategoryEco
Bacteria-Free Containers
The Clean Bottle Eliminates Germs
The Clean Bottle introduces a new standard of hygiene for water bottles, creating opportunities for companies to develop and market bacteria-free containers.
CategoryArt & Design
Tasteful Filter Containers
Karim Rashid's Bobble Jug is Part Two of the Bobble
The home decor industry can tap into the trend of water-filtering containers to create stylish and functional products that enhance the overall design of a modern home.
CategoryArt & Design
Direct Sunlight Water Disinfectants
The Eliodomestico is a Filter- and Energy-Free Water Purifier
The renewable energy industry can explore opportunities to develop more efficient solar-powered water purification technologies.
CategoryArt & Design
H2O Cartridge Carafes
The P2 Water Purifier is Adds Ease to Clean Water Access
The P2 Water Purifier showcases innovations in water filtration systems, presenting opportunities for improving efficiency and convenience.
CategoryEco
Plasma-Powered Purifiers
The WOW Water Sterilizer Uses Electrolysis to Make Water Potable
Opportunity for companies in the water treatment industry to invest in and develop advanced water sterilization technologies.
CategoryLifestyle
Portable Rechargeable Purifiers
The SteriPEN Freedom is Conveniently Small and Light
The SteriPEN Freedom presents opportunities for companies in the outdoor recreation industry to develop and innovate portable water purifiers for camping and hiking enthusiasts.
CategoryArt & Design
Multifunctional Water Purifiers
The Philips InstantTrust Works on Everything from Taps to Pitches
With the increasing demand for flexible and multifunctional water filtration systems, the water filtration industry can explore opportunities to expand their product range and mar…
