Aquaovo and Black + Blue have teamed up to create the newest in filtrating aqua canteens with the Eau Good water bottle. The goal behind this new design is to encourage people who favor bottled water, which make up a large percentage of landfill garbage, to switch over to tap water.
Within each 800ml Eau Good water bottle is a piece of binchotan active charcoal, which has been used by the Japanese to filter their water since the 17th century. The charcoal is placed at the bottom, thus ensuring that the water is constantly being absorbed and purified through the tiny pores. Naturally purifying chlorine and other tap water related odors, the binchotan charcoal will release natural minerals for up to six months, after which you can order replacements from Aquaovo’s website.
Why This Trend Is Growing
- AQUA Canteens
- Opportunity for creating innovative water bottles with built-in filtration systems to encourage people to switch from bottled water to tap water.
- Binchotan Charcoal
- Opportunity for utilizing binchotan charcoal as a natural water filtration method in products beyond water bottles, such as pitchers or filters.
- Sustainable Hydration
- Opportunity for developing eco-friendly and sustainable alternatives to reduce landfill waste caused by bottled water consumption.
Industries Being Reshaped
- Water Bottle Industry
- Opportunity for water bottle manufacturers to incorporate filtration systems into their products and promote the use of tap water.
- Charcoal Industry
- Opportunity for charcoal producers to expand their market into the water filtration industry by supplying binchotan charcoal for purification purposes.
- Sustainable Packaging Industry
- Opportunity for sustainable packaging companies to offer innovative solutions for reducing plastic waste caused by single-use water bottles.
