RIM recently released the design for the latest BlackBerry Curve 9350/9360/9370. Three new Curves are set to hit stores as early as the end of August. The new BlackBerry Curve embodies a much sleeker and slender design in comparison to the one released last year. It looks much more like the old BlackBerry Bold smartphone.
While three of the other newly released designs for BlackBerry feature a touch screen, the BlackBerry Curve 9350/9360/9370 features a keyboard and large screen. Features that have been noticeably enhanced camera, video recorder, battery life and memory.
Implications - Businesses that continue to develop their brand based on a set series of principles will likely retain a loyal clientele. These types of businesses will be more likely able to counteract the backlash from critics within the industry.