There has long been an iPhone vs. BlackBerry rivalry on the corporate level, but users can certainly be found taking sides as well. When it's only appropriate and affordable to own a single smartphone, what makes you choose one model instead of another?
Over the past few years, Apple and RIM have been working hard one-up one another, enticing each others' customers with products that have some element of crossover. Originally, the iPhone boasted the large touchscreen and the BlackBerry took pride in its tactile QWERTY keyboard, dividing mobile consumers into two distinctive categories. More recently, BlackBerry has introduced generous touch-sensitive displays and iPhones can be used with keyboard accessories, narrowing the gap between the tech companies' offerings.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
