The P’9983 is the newest design from Blackberry, designed by the auto giant Porsche. As such the phone has certain nuances that reflect the car brand, but still maintains the shape of a traditional Blackberry.
Blackberry has been known for going through a bit of a shaky period, competing with companies such as Apple for marketshare. Partnering up with an auto business to help with design is certainly one way to get noticed, as it is not a common pairing. Interestingly, the makeup of the phone itself is actually completed with car parts normally used by Porsche, so one can be sure of a high quality in this regard.
For anyone who loves both Porsche and Blackberry, this is the perfect pairing with an excellent product as the result.
Photo Credits: designboom, porsche-design