There has been a lot of talk of a BlackBerry phone that is supposed to be released sometime later this year and here is your first look at the new BlackBerry Torch. The phone combines the sliding motion like the LG Chocolate, with an iPhone-inspired screen and a sleek look for a hint of coolness.
The BlackBerry Torch is the first of its kind of run off the version 6 of the OS, a full QWERTY keyboard and even has a 5 megapixel camera.
What's Driving This Trend
- Slidable Phones
- The growing trend towards slidable phones creates an opportunity for companies to innovate on both form and function to stand out in the marketplace.
- Combining Features
- The BlackBerry Torch's combination of sliding motion, full QWERTY keyboard and 5-megapixel camera is an example of a trend towards phones that offer a variety of features.
- Improved Operating Systems
- Innovations in operating systems like the BlackBerry Torch's use of version 6 of the OS point to an industry trend where the user experience takes precedence over just having a basic phone.
Who This Affects Most
- Smartphones
- The smartphone industry provides fast-paced competition, which creates opportunities for companies to innovate in ways that differentiate themselves from others.
- Mobile Devices
- Within the mobile device industry, companies must evolve to stay relevant, with an opportunity to create mobile devices that are more functional and feature-rich.
- Telecommunications
- In a rapidly growing telecommunications industry, there is a huge demand for sophisticated technology, creating an opportunity for the evolution of slidable phone technology.
