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Social Fearvertising

Using fear to drive social concern among consumers

Implications - Self fearvertising is often used by marketers to convince consumers to buy products so they can alleviate their fears of turning into unwanted versions of their future selves -- for example, the fear of becoming someone who is overweight, bald or a bad parent. Now, social cause marketers are turning to social fearvertising, in which the fear elicited is not fear for oneself, but rather fear for others. This naturally draws upon feelings of guilt, which in turn persuades consumers to notice or take action about some particular social cause or issue.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 48 Examples:
298,656 Total Clicks
Date Range:
Mar 12 — Mar 12
Trending:
Average

Featured Examples

Roadkill Canine Ads
Roadkill Canine Ads
Society for Abandoned Animals 'Dead Dogs' Campaign Takes it to the Streets
The Society For Abandoned Animals ‘Dead Dogs’ marketing campaign has turned to public stunts to gain awareness. By plastering various grounds with 2D cutouts of dogs that appear... MORE
play_circle_filled Supercharged Social Media Activism
Supercharged Social Media Activism
The Kony 2012 Video Looks to Save "Invisible Children"
The Kony 2012 video is taking the world by storm as an effective activism campaign reaching out to make a difference. With the Internet being used as tool to spread news faster than before, this campaign… MORE
Unwelcoming Womanhood Ads
Unwelcoming Womanhood Ads
The Kirira Foundation Campaign Depicts Women as Stony Statues
The Kirira Foundation campaign raises awareness about the thousands of women who suffer through genital mutilation around the globe. It depicts these women as unwelcoming, stony statues, which... MORE
Porcelain Pedestrian Ads
Porcelain Pedestrian Ads
The City of Vancouver People are Fragile Campaign Promotes Safe Crossings
The City of Vancouver People are Fragile ad campaign puts the responsibility of pedestrian safety in the hands of pedestrians. As vigilant as drivers should be, sometimes accidents happen. But if... MORE
Fading Youth Ads
Fading Youth Ads
The Prince's Trust Campaign Helps Young Adults Get Jobs and Training
The Prince's Trust campaign brings to light a very important issue: The dire circumstances many youth are currently experiencing in today's struggling economy. Thankfully, the ad campaign provides as much… MORE
Alleyway Attack Ads
Alleyway Attack Ads
The World Asthma Foundation Campaign Shows That the Disease Can Hit Anytime
The World Asthma Foundation campaign shows just how scary an asthma attack can be, especially when completely unprepared for one. Likening the situation to getting jumped in a back alley, the ad campaign… MORE
Hospitalized Politician Ads
Hospitalized Politician Ads
The ADMD Campaign Urges the French Government to Embrace Euthanasia
The topic of legalizing euthanasia is highly controversial, and the ADMD campaign is no less so. The ADMD campaign embraces the common idiom "put yourself in my shoes" by envisioning French politicians… MORE

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Celebratory Survivor Ads
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Spud Caricature Ads
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Amnesty Equation Ads
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Duct Taped Animal Ads
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Homeless Fable Character Ads
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Cattle-Cut Art Ads
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Printer-Destroying Ads
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Belly Speech Bubble Ads
Belly Speech Bubble Ads
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Exaggerated Story Ads
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Car Grill Prison Ads
Car Grill Prison Ads
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Drug-Addled Celeb Ads
Drug-Addled Celeb Ads
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Delicious Dictator Ads
The Amnesty International Campaign Cuts Away at Oppression
Monstrous Denim Ads
Monstrous Denim Ads
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Skeletal Exercise Ads
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Disintegrating Insect Ads
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Word Search Ads
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Giant Foot Ads
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Recoiling Cone Ads
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Swirling Blender Ads
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Tormented Love Ads
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Competitive Drinking Ads
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play_circle_filled The Ethics of Protest
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Noam Chomsky Discusses the Jeopardy of Activism
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play_circle_filled Learning from Children
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37 Barely-There PETA Ads
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play_circle_filled Pet-Attracting Advertising
Pet-Attracting Advertising
The Nestle Purina Dog Advert Will Get Your Puppy's Attention
play_circle_filled Risky Animal Activism Acts
Risky Animal Activism Acts
Alexander Pylyshenko Lives with Lions to Raise Abuse Awareness
Anti-War Whistleblowers (UPDATE)
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Canine Custom Campaigns
Canine Custom Campaigns
These Date-a-Dog Ads Invite Aspiring Puppy Owners to Adopt
Anti-Genocide Paparazzi
Anti-Genocide Paparazzi
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Online Activism Initiatives
The Gap Facebook Campaign Aims to Donate $1 for Every Like
play_circle_filled Corny Joke Commercials
Corny Joke Commercials
Wienerschnitzel $.79 Corn Dog Ad Brings on the Brutal Humor
Negative Space Activism
Negative Space Activism
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Tugging Presidential Heartstrings
Tugging Presidential Heartstrings
Pedigree's Obama Dog Adoption Campaign
play_circle_filled Dogvertising
Dogvertising
VW Polo Singing Dog Ad