Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,290 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,923 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,923 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,290 cutting edge ideas.

Exaggerated Story Ads

The Wrigley Hubba Bubba Campaign Encourages Blowing It Out of Proportion

— March 7, 2012 — Marketing
The Wrigley Hubba Bubba campaign encourages bigger bubbles and, as a result, bigger ideas and stories. Likening bubble gum bubbles to speech bubbles, this ad campaign shows that only the truly imaginative and inspired chew on Wrigley's Hubba Bubba. It appears that creativity is a factor in the gum game.

Conceived and executed by Gitam BBDO, an ad agency based in Tel Aviv, Israel, the Wrigley Hubba Bubba campaign states proudly, "Blow it out of proportion." It shows different generations telling the same story, which has become exaggerated over time. Playfully illustrated, it centers around tales of the Trojan War, Loch Ness Monster and Santa Claus.

The Wrigley Hubba Bubba campaign was art directed by Eitan Cohen.
Trend Themes
1. Exaggerated Storytelling - Capitalizing on the trend of exaggerated storytelling, businesses can develop ad campaigns that encourage consumers to blow stories out of proportion.
2. Creative Gum Advertising - The Wrigley Hubba Bubba campaign demonstrates the opportunity for gum companies to use creativity in their advertising to engage consumers and stand out in the market.
3. Nostalgic Marketing - The use of nostalgic themes in the Wrigley Hubba Bubba campaign highlights the potential for businesses to tap into nostalgia as a marketing strategy to evoke positive emotions and connect with consumers.
Industry Implications
1. Advertising Agencies - Advertising agencies can leverage the trend of exaggerated storytelling seen in the Wrigley Hubba Bubba campaign to create impactful and memorable ad campaigns for their clients.
2. Chewing Gum Manufacturers - Chewing gum manufacturers can explore creative and imaginative advertising techniques, like the Wrigley Hubba Bubba campaign, to attract consumers and differentiate themselves in a competitive market.
3. Food and Beverage Industry - The success of the Wrigley Hubba Bubba campaign showcases the potential for the food and beverage industry to use nostalgic marketing strategies to engage consumers and increase brand loyalty.
3.6
Score
Popularity
Activity
Freshness