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23 Personalized Media Campaigns

From Personal News-Reporting Apps to Customized Internet Tools

— December 23, 2013 — Marketing
These personal social media campaigns are fantastic examples of how to interact and engage with fans on a one-on-one level. Showing support for a particular brand by following it on social media is one thing, but when brands begin to communicate with their fans, this deepens the connection.

These campaigns show how to start a conversation with existing customers and attract prospective ones. Some fantastic examples of this include a super successful initiative by Kleenex, which tracked people on social media who complained about being sick and immediately sent them custom get well kits. 100% of the people who received a kit from Kleenex showed their appreciation with thanks and posted pictures of the surprise kits online.

Another awesome example is the ‘Want New Car’ campaign by Honda, which took tweets from people who were unhappy with their current vehicles and had Honda representatives respond personally with short Vine videos.
5.1
Score
Popularity
Activity
Freshness
22
Customized Internet Tools
Customized Internet Tools
The 'scrible' App Lets Your Treat Web Pages Like Notebooks
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21
Personalized Video Platforms
Personalized Video Platforms
VHX TV Simplifies the Process of Finding Interesting Web Content
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20
Personalized Event Planners
Personalized Event Planners
Kita Kore is a Social Events Website That Learns From Users
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19
Customized Clairvoyant Car Campaigns
Customized Clairvoyant Car Campaigns
Nissan 'FlashForward' Promo Offers a Glimpse Into the Future
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18
Personalized Celebration Videos
Personalized Celebration Videos
Hostess Snackisodes App Makes You an Amusing Customized Film
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17
Tailored Online Travel Tools
Tailored Online Travel Tools
The Wanderfly Site Helps Design Your Next Vacation
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16
Personalized Road Trip Platforms
Personalized Road Trip Platforms
'Roadtrip Forever' Customizes Your Trip in an Engaging Way
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15
Personalized City Search Tools
Personalized City Search Tools
MapQuest Vibe Lets Users Engage with Cities Interactively
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14
Social Media Burger Songs
Social Media Burger Songs
This Wendy's Social Media Campaign Turns Tweets into a Love Song
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13
Personal News-Reporting Apps
Personal News-Reporting Apps
The Mentos 'Fresh News' Facebook App Generates News Reports for Users
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12
Social Media Movies
Social Media Movies
Director Thomas Jullien Created a Stop Motion Movie Using Instagram
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11
Customized Chorusing Cartoons
Customized Chorusing Cartoons
Intel 'Me The Musical' App Creates a Personal Video Using Facebook
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10
Personalized Sickness-Curing Campaigns
Personalized Sickness-Curing Campaigns
Kleenex Watched Social Media and Sent Out Get Well Kits
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9
Tailored Video Response Campaigns
Tailored Video Response Campaigns
This Honda Social Media Campaign Made Custom Vines for Consumers
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8
Interactive Food Campaigns
Interactive Food Campaigns
Toaster Strudel Launched Eat What You Tweet to Gain Followers
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7
Personalized Mascot Message Apps
Personalized Mascot Message Apps
The Foodagram Website Creates Videos Featuring Fast Food Puppets
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6
Personalized Social Media Profiles
Personalized Social Media Profiles
The Schweppes Facebook Application Makes Customization Easy
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5
Preference-Driven Online Shopping
Preference-Driven Online Shopping
Glimpse Uses Facebook Likes to Create Custom Product Catalog
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4
Personalized Bubble Gum Branding
Personalized Bubble Gum Branding
Orbit Spotlight Series Creates Customized Packages for Customers
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3
Personalized Virtual Boutiques
Personalized Virtual Boutiques
Boutine Lets You Create Your Own Outfits, Shop Looks & Earn Money
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2
Video Business Cards
Video Business Cards
The EyeJot vCard Lets You Distribute Your Details in VCF Form
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1
Personalized Vampiric Promos
Personalized Vampiric Promos
True Blood's Interactive Trailer Puts You in the World of Sookie
<