The Kirira Foundation campaign raises awareness about the thousands of women who suffer through genital mutilation around the globe. It depicts these women as unwelcoming, stony statues, which illustrates the tag line, "Every day over 6,000 women all over the world are condemned to feel nothing."
Created by Barcelona-based ad agency Contrapunto, the Kirira Foundation campaign shows this organization’s commitment to fight against female genital mutilation. A dark and disturbing ad campaign, the images strike a cord within both men and women. By taking up these two explicit sexual engagements, people are forced to put themselves in the women’s (and even the men’s) shoes.
The Kirira Foundation campaign was photographed by Carles Nin with impressive post production by Lucas Pigliacampo.
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