The Yarrah Bio campaign advocates a healthy lifestyle for dogs, starting with what goes into their bellies. Since, as the print ad’s tag line so hilariously goes, “dogs eat enough chemicals” on a daily basis, people should be more aware of what they consciously put into their pet’s bowl. Paired with the image of a very made-up grandmother getting a good licking from her pooch, these two ads are very entertaining.
Conceived and executed by Publicis, an ad agency based in Brussels, Belgium, the Yarrah Bio campaign is creative and clever, not to mention that it gets the message across loud and clear. By diverging from the typically sappy pet commercials and print ads, the campaign really stands out.