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35 Holiday Social Media Campaigns

From Tweeting Charity Scarves to Matchmaking Gift Apps

— December 19, 2014 — Marketing
Playing up togetherness, the spirit of doing good for others, online shopping and being able to make highly personalized gift recommendations, these holiday social media campaigns leverage Instagram, Pinterest, Facebook, Twitter and even LinkedIn.

One of the most fun campaigns to bring out your inner child is the @tedselfie account on Instagram from Ted Baker, which takes the form of an adventure that has users hunt through various images to locate Santa's missing elves for the chance to win prizes.

When it comes to finding the perfect gift for someone on your list, Argos' Facebook app adopts a Tinder-style swiping system to have you quickly approve or reject suggestions for friends. Another great example is Tesco's #SecretScanta, which pulls information about what a Twitter user likes to post about in order to provide relevant gift ideas.
5.8
Score
Popularity
Activity
Freshness
35
Holiday Hunger Social Campaigns
Holiday Hunger Social Campaigns
For the Holidays, Tweets for Change Wants to Feed 1 Million People
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34
Free Holiday Video Greetings
Free Holiday Video Greetings
Skype Airport Service Helps Loved Ones Get in Touch
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33
Festive Fired Exec Campaigns
Festive Fired Exec Campaigns
The Zellers Festive Finale Ends on a Bittersweet Note
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32
Holiday-Championing Campaigns
Holiday-Championing Campaigns
Coke Zero Wants Day After Super Bowl to be 'Magnificent Monday'
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31
Check-In for Charity
Check-In for Charity
The Foodspotting Spotathon Challenge Feeds Those in Need
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30
Wish-Granting Greetings
Wish-Granting Greetings
Clinton Cards Will Make a Customer's Holiday Wish Come True
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29
Heartfelt Gifting Campaigns
Heartfelt Gifting Campaigns
The #GrouponSelfie Campaign Rewards People with Surprise Gifts
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28
Twitter Christmas Gifts
Twitter Christmas Gifts
Get the Perfect Gift for Your Beloved Tweeps With the Twanta Web App
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27
Lit Holiday Travel Charts
Lit Holiday Travel Charts
Foursquare Travel Infographic Lights up the Sky
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26
Online Gift Advice Apps
Online Gift Advice Apps
Shopycat App Makes Gift Recommendations from Facebook Activity
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25
Hip-Hoppin' Saint Nicks
Hip-Hoppin' Saint Nicks
Lay-Z Santa Uses Beats to Promote the LG Optimus Phone
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24
Social Media Shop Cards
Social Media Shop Cards
Target is Set to Begin Selling Facebook Credit Gift Cards
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23
Social Media Holiday Stories
Social Media Holiday Stories
'A Social Network Christmas' is a Modern Take on a Religious Tale
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22
Tweet-Generated Holiday Sweaters
Tweet-Generated Holiday Sweaters
Budweiser UK's Twitter Knitting Machines Make Sweaters
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21
Holiday Behavior-Measuring Apps
Holiday Behavior-Measuring Apps
Use the Social Santa App to See if You've Been Naughty or Nice
<
20
Heartwarming Social Campaigns
Heartwarming Social Campaigns
Tim Hortons' Warm Wishes Campaign Encourages Paying It Forward
<
19
Social Pinboard Gift Guides
Social Pinboard Gift Guides
Find Gifts for Anyone with the 'Pinterest Christmas Gift Ideas' Boards
<
18
Virtual Family Feasts
Virtual Family Feasts
The Virtual Holiday Dinner Uses Skype to Connect With Loved Ones
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17
Warm Weather Christmas Campaigns
Warm Weather Christmas Campaigns
Spring Santa is Helping AGF Japan Celebrate Christmas in Spring
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16
Corporate Christmas Memes
Corporate Christmas Memes
Walmart's Frank the Fruitcake Represents the Dessert No One Wants
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15
Matchmaking Gift Apps
Matchmaking Gift Apps
Argos' Gift Finder App Uses a Swiping System Like Tinder
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14
Christmas Networking Campaigns
Christmas Networking Campaigns
NSPCC's Christmas Campaign Helps Santa Recruit on LinkedIn
<
13
Twitterific Christmas Trees
Twitterific Christmas Trees
Light Up the Merry Twitter Tree by Tweeting on the Social Network
<
12
Social Adventure Campaigns
Social Adventure Campaigns
Ted Baker's Interactive Christmas Campaign is a Festive Instagram Hunt
<
11
Quirky Holiday Campaigns
Quirky Holiday Campaigns
Easter Peeps' Every Day is a Holiday Celebrates Unusual Occasions Daily
<
10
Virtual Smooching Apps
Virtual Smooching Apps
Make Out With Your Webcam With the Mistletoe Roulette Website
<
9
Booze-Branded Holidecor
Booze-Branded Holidecor
The Heineken Social Tree Will Change Modern Christmas
<
8
Photo-Snapping Santa Accounts
Photo-Snapping Santa Accounts
Santa on Snapchat Counts Down to Christmas with Captures of His Life
<
7
Social Gifting Campaigns
Social Gifting Campaigns
Tesco's Shopping Social Campaign Suggests Gifts for Twitter Users
<
6
Hunky Holiday Campaigns
Hunky Holiday Campaigns
Isaiah Mustafa Brings Christmas Cheer as the Old Spice MANta Claus
<
5
Social Media Christmas Ornaments
Social Media Christmas Ornaments
The Tweetball by Gelotology is Connected to Twitter
<
4
Tweeting Charity Scarves
Tweeting Charity Scarves
Twitter Knitter Uses Social Media to Keep the Cold & Needy Warm
<
3
Interactive Speaker Tennenbaums
Interactive Speaker Tennenbaums
The Beats Pill Christmas Tree Responds to Twitter and Instagram
<
2
Social Media Gift Wrap
Social Media Gift Wrap
Tweet Wrap Spreads Twitterific Spirit One Present at a Time
<
1
Spontaneous Party Campaigns
Spontaneous Party Campaigns
Heineken's Social Media Twitter Campaign Makes Holiday Parties Better
<