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Hunky Holiday Campaigns

Isaiah Mustafa Brings Christmas Cheer as the Old Spice MANta Claus

— December 9, 2011 — Fashion
Isaiah Mustafa is back, trading in his signature persona as the Old Spice Guy for the festive Old Spice MANta Claus. His mission is to give 7 billion gifts to every last person on the planet while keeping them toasty warm by reigniting the emblazoned image of his tight pecks, abs and gorgeous smile in this comedic series of YouTube videos. Sporting only a towel and scarf in the videos, Mustafa will definitely bring a smile to your face this holiday season.

The Old Spice MANta Claus ad campaign, which was conceived and executed by the Portland-based ad agency Wieden + Kennedy, is already on its way to becoming another viral advertising stunt. Distinguishing itself as a company know for producing long-running social media campaigns, Wieden + Kennedy demonstrates how consistency and a good brand can go a long way.
Trend Themes
1. Viral Holiday Campaigns - Ads that are entertaining, humorous and emotionally engaging can be shared widely on social media to promote a brand's holiday sales
2. Long-running Ad Campaigns - Brand awareness can be strengthened by consistently promoting the brand's message through social media campaigns
3. Humorous Advertisements - Ads that use humor can improve a brand's likeability and attract more customers
Industry Implications
1. Advertising - Ad agencies can create viral holiday campaigns that promote their clients' products and improve brand awareness
2. Retail - Retail stores can promote their holiday sales through engaging social media campaigns that use humor and emotion to attract customers
3. Entertainment - Entertainment companies can create humorous ad campaigns to promote their holiday content and attract audiences
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