Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Photo-Snapping Santa Accounts

Santa on Snapchat Counts Down to Christmas with Captures of His Life

— December 22, 2013 — Marketing
This year, the VML Australia Agency took a social approach to sending out holiday greetings, featuring a social Santa on SnapChat. Its ‘SnapChat Santa’ account is exactly what it sounds like, capturing a snap of Santa’s day-to-day life on a unique countdown to Christmas.

Since Santa’s already made his presence known across other social media networks, it makes sense that he’d now branch out to share behind-the-scenes SnapChat photos this season.

SnapChat users who follow the 'Santa_Official' account will receive daily images like Santa grumbling about having to pick up reindeer droppings. The account dispels some of the magic that surrounds this holiday icon and as the VML Australia Agency describes, “Being Santa ain’t all bells and ho’s.” This is a fun type of Christmas greeting for the agency to send out, as well as a great one to get people checking back daily to see what Santa's up to.
Trend Themes
1. Social Santa - Opportunity for agencies to create unique, social media-based campaigns around popular holiday icons to engage audiences and build brand awareness.
2. Social Media Greetings - The rise of social media as a platform for sending personalized greetings during festive seasons presents a disruptive innovation opportunity for industries that specialize in personalized gifting and e-cards.
3. Behind-the-scenes Content - Consumers' growing appetite for transparent, behind-the-scenes content presents disruptive innovation opportunity for industries such as media and entertainment to tap into the trend and build greater customer engagement.
Industry Implications
1. Advertising - Opportunity for advertising agencies and marketing firms to leverage popular holiday icons like Santa in social media campaigns for their clients.
2. Gifting - Opportunity for gifting companies to incorporate social media elements to create personalized greetings this holiday season.
3. Media & Entertainment - Opportunity for media and entertainment companies to provide more behind-the-scenes content to consumers looking for more transparency and personalization in their engagement with their favorite icons or celebrities.
4.6
Score
Popularity
Activity
Freshness