In order to ease the strain of holiday shopping this Christmas season, British retailer Argos released the 2014 Gift Finder app. The Facebook app takes inspiration from dating app Tinder and uses a swiping system to help you quickly identify if you think a proposed gift idea will be a match or not.
Based on a user's responses, the Gift Finder app develops a personality type for the person you're web shopping for, similar to the way Tinder makes date recommendations to help daters personalize their choices. Considering that it's now only a week into December and the app already has 1.5 million swipes, it's safe to say that this app will definitely be a popular way to shop Argos' product assortment online this holiday season.
Why This Trend Is Growing
- Matchmaking Gift Apps
- Innovations in gift apps that use swiping systems like Tinder can provide a more engaging and personalized online shopping experience.
- Personality-based Gift Recommendations
- Developing personality types for gift recipients can be an effective way to increase the accuracy of gift recommendations based on consumer preferences.
- Social Media Integration with Shopping Apps
- Integrating social media elements into shopping apps such as swiping and sharing gift ideas can increase user engagement and ultimately, sales.
Industries Being Reshaped
- Retail Industry
- Online retailers can capitalize on using technology to create an engaging and personalized online shopping experience.
- Social Media Industry
- Social media companies can offer shopping solutions that integrate seamlessly with their platforms to increase user engagement and attract more advertisers.
- Gift Industry
- Gift companies can use technology in their product offerings to provide more personalized and targeted gift recommendations to consumers.
