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Lay-Z Santa Uses Beats to Promote the LG Optimus Phone

 - Dec 8, 2011
References: facebook & brandingmagazine
Lay-Z Santa is here and he wants you to choose the LG Optimus phone this holiday season.

Part of a large social campaign by LG Electronics, this video featuring the hip-hoppin' Kris Kringle presents all the merits of the LG Optimus -- "Optimus black crystal clear bright display and Optimus 3D aint no glasses needed" -- to a fun and catchy beat you can't help but nod your head to.

But Lay-Z Santa is only one part of LG Electronics' social campaign, which also includes daily quiz challenges that offer its Facebook fans a chance to win an LG Optimus 3D or LG Optimus Black. In addition, the brand's Facebook page lets you send Lay-Z Santa or your friends and family holiday e-greetings.