Doing a Christmas gift exchange with fellow tweeps but don’t know what to get them? Ask Twanta (Twitter + Santa, get it?) what to get them through the Twanta Web App.
All you have to do is plug in a Twitter handle and the site will recommend a gift for them. You will have to wait for a few seconds as the site searches through their tweets and checks if they’ve been naughty or nice; almost instantly, a gift with its logo will appear. The suggested gifts look like sponsored ads; nevertheless, it's a great marketing strategy for companies to get on anyone’s Twanta web app list.
What Makes This Trend Stand Out
- Social Media Gifting
- There is a growing trend of using social media to facilitate gifting, creating opportunities for companies to develop innovative marketing strategies.
- Personalized Recommendations
- As more tools are developed to analyze personal data, the trend for personalized gift recommendations is on the rise, presenting opportunities for data analysis companies and e-commerce websites.
- Gamified Marketing
- The use of gamification in marketing, such as using a Santa-like bot to suggest gifts, is becoming more popular and presents opportunities for developers and marketers to create engaging experiences for consumers.
Sectors Adopting This
- E-commerce
- The e-commerce industry can leverage social media gifting trends and personalized recommendations to increase sales and improve customer engagement.
- Data Analysis
- As personalized recommendations become more common, data analysis companies have an opportunity to provide more advanced and accurate tools for companies to target potential customers.
- Marketing
- The use of gamification in marketing presents opportunities for developers and marketers to experiment with new ways of engaging consumers and generating leads.
