When your product is a seasonal one like Easter Peeps, it can be long span of months to wait for that holiday to arrive. But with bizarre holidays and celebrations that happen daily around the world, Peeps is starting up a new social media campaign that focuses on showing that 'Every Day is a Holiday.'
Aside from the usual holidays like Christmas, Valentine's Day, the 4th of July and anything to celebrate the arrival of Spring, Peeps is latching onto the weirdest of days, like Be a Dork Day on July 15th and National Tug-of-War Tournament Day on July 21st. Ultimately, instead of being thought of as just an Easter treat, with the Every Day is a Holiday campaign, Peeps hopes to make chick-shaped marshmallows become a staple year-round.
Quirky Holiday Campaigns
More Stats +/-
Homemade Easter Treat Staples
Expressive Fashion Emojis
Fat-Conscious Holiday Food Photography
Fat-Conscious Romantic Treats
Colorful Easter Marshmallow S'mores
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.