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Easter Peeps' Every Day is a Holiday Celebrates Unusual Occasions Daily

 - Jul 5, 2014
References: twitter & mashable
When your product is a seasonal one like Easter Peeps, it can be long span of months to wait for that holiday to arrive. But with bizarre holidays and celebrations that happen daily around the world, Peeps is starting up a new social media campaign that focuses on showing that 'Every Day is a Holiday.'

Aside from the usual holidays like Christmas, Valentine's Day, the 4th of July and anything to celebrate the arrival of Spring, Peeps is latching onto the weirdest of days, like Be a Dork Day on July 15th and National Tug-of-War Tournament Day on July 21st. Ultimately, instead of being thought of as just an Easter treat, with the Every Day is a Holiday campaign, Peeps hopes to make chick-shaped marshmallows become a staple year-round.