Pinterest has become an incredibly powerful tool to drive sales year-round and now its official Pinterest Christmas gift ideas boards are making it easier than ever to find the perfect gift to give over the holidays. Although there are plenty of user-created gift guides on the site, the ‘2013 Pinterest Holiday Giving Guide’ is the first of its kind from the social site itself.
Most of the boards are shared ones, which Pinterest has asked a celebrity or blogger to contribute to. This includes pairings like ’Stylish Gifts for Him’ curated by the Hypebeast, ‘Great Gifts for Homebodies’ from Victoria Smith, the blogger behind sfgirlbybay and ‘Gizmo Gifts for Geeks’ picked by Guy Kawasaki.
Pinterest now also has a separate feed of ‘Holiday Gifts,’ which can be sorted for him, her, kids and for all. With such great ways to find gifts, you might even find yourself adding a few extra things onto your wish list.
What Makes This Trend Stand Out
- Social Gift Guides
- Social sites curating gift guides presents eCommerce integration for retailers.
- Curated Boards
- Celebrity and blogger-curated boards invite working with influencers.
- Personalized Shopping
- AI-powered personalized recommendations creates new market opportunities.
Sectors Adopting This
- E-commerce
- Social media eCommerce integration for retailers creates a path-breaking opportunity.
- Influencer Marketing
- The rise in curated boards will enable marketers to work with high-profile influencers.
- Artificial Intelligence
- AI-powered personalized shopping and recommendations create new avenues in the gift market.
