The Red Cross Lebanon campaign features torn images of natural disasters and other similar emergency scenarios that have been taped up using the iconic Red Cross logo. Following the footsteps of the Brazilian Red Cross ad campaign, this set of print ads are also shot completely in black and white, which allows the bright red branding to stand out even more.
Conceived and executed by Y&R, an ad agency based in Dubai, United Arab Emirates, the Red Cross Lebanon campaign stitches together the images in such a way that the humanitarian workers are positioned a lot closer to the victims, illustrating their role in saving lives on a daily basis.
The Red Cross Lebanon campaign was art directed by Sajesh Pudussery with photography by Mojtaba Komeili and post production by Gitten Tom.
The Red Cross Lebanon Campaign Places Humanitarians Closer to Victims
1. Black-and-white Advertising - Disruptive innovation opportunity: Exploring the use of black-and-white photography in advertising campaigns to make branded elements stand out.
2. Iconic Branding - Disruptive innovation opportunity: Leveraging iconic logos or symbols to create attention-grabbing and visually impactful advertising campaigns.
3. Emotional Storytelling - Disruptive innovation opportunity: Utilizing emotional storytelling techniques in print ads to evoke empathy and connect with audiences on a deeper level.
1. Advertising - Disruptive innovation opportunity: Incorporating creative techniques like torn images and innovative visual compositions to captivate audiences and enhance brand messaging in the advertising industry.
2. Humanitarian Services - Disruptive innovation opportunity: Rethinking traditional approaches to humanitarian campaigns by employing unconventional visual techniques that engage the public and drive greater support for humanitarian causes.
3. Photography and Post Production - Disruptive innovation opportunity: Experimenting with unconventional photo and post-production techniques to create visually stunning and thought-provoking images for advertising and storytelling purposes.