The Brazilian Red Cross: Plus Sign Campaign Captures Charitable Efforts

By: Andrew Robertson - Published: Mar 16, 2012 • References: ibelieveinadv & ibelieveinadv
Stranded and alone, oftentimes during moments of disaster there will be something missing -- someone to help. The new Red Cross plus sign ad promo artfully captures the dichotomy between desperation and relief through the black and white stills of the new campaign.

The linear composition of the images illustrate the reciprocal relationship between those who dedicate their time and efforts towards supporting the stranded and afraid. Arranged in a sequential fashion, each photograph tells a compelling narrative of amnesty and charity. On the left of the photograph is the aid provider reaching out, followed by the Red Cross plus sign logo and then the victim.

Emotionally compelling, the Red Cross plus sign ad campaign depicts the simple, yet vital equation necessary to alleviate suffering and misery for disaster survivors. Stats for Amnesty Equation Ads Trending: Older & Warm
Research: 2,334 clicks in 218 w
Interest: 1.4 minutes
Concept: Red Cross Plus Sign
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: strategists for change, high volume charity ads, and altruistic law firms.